Executive Team

Dale Keller DipM ACIM - Chief Executive

Dale KellerDale Keller was appointed Chief Executive of The Board of Airline Representatives in the UK (BAR UK) in November 2012, with a career spanning 35 years in the aviation, travel and tourism sector.

Most recently, he has been instrumental in guiding the airline membership through the unprecedented crisis caused by the Covid pandemic. His engagement with the UK Government included sitting on the International Travel Expert Steering Group (ESG) and presenting industry positions through engagement with the Global Travel Taskforce.

He commenced his aviation career as one of the start-up team at Ansett New Zealand and since moving to the UK in 1990, the New Zealand born professional has held several travel retail roles, including London Flight Centres. A return to airline management commenced with China Airlines, followed by eight years with Air Malta, where as UK General Manager he was instrumental in restructuring the airline's UK operations for entry into the EU.

Following a period at Air Mauritius as Regional Manager UK, in 2007 he joined a management buyout of specialist aviation and travel consultancy KTA Public Relations.

Other notable roles include holding the chairmanship of APRO (Airline Public Relations Organisation) and a previous airline board position with BAR UK.

Dale holds a diploma in Marketing from the London College of Communication.


Audrey Wilson-Doyle - Executive Assistant

Audrey joined BAR UK in July 2015 and has extensive airline and administrative experience. The Executive Assistant role is part time and incorporates administrative functions and provides support to the Chief Executive.